The Fleshlight was designed by Steve Shubin, who was granted a patent in July 1998 for his invention, as a “device for discreet sperm collection” and it is marketed by Interactive Life Forms. It is named for the flesh-like material used in its inner sleeve, as well as the plastic case that houses the sleeve, which is fashioned to look like an oversized flashlight. The inner sleeve is available with a vulva, anus or mouth orifice, in colors representing a variety of skin tones as well as see-through, and 48 different internal textures. Alongside their classic collection, Fleshlight also introduced the ‘Freak’ and ‘Alien’ collections, which modelled Fleshlight’s on fantasy or sci-fi style designs that shied away from the conventional pornographic models traditionally used. In 2019 the Quickshot Launch was released.